Your Media Production Journey Map
A step-by-step guide for creating high-impact content
CONTENT CREATION HUB
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Total Time: 2-4 weeks/piece
1
Strategy & Planning
3-5 days
Content Strategist
Define your "why" - What problem does this content solve for your audience?
⏱ 1 day
📄 Strategy Doc
To Research Analyst
Research Analyst
Survey 10 target customers, analyze 5 competitors
⏱ 2 days
📊 Insights Report
To Content Manager
Content Manager
Create monthly calendar with themes & deadlines
⏱ 1 day
📅 Content Calendar
To Creative Director
2
Pre-Production
3-4 days
Creative Director
Transform strategy into 3 creative concepts
⏱ 1 day
💡 Concept Briefs
To Scriptwriter
Scriptwriter
Write full script with hooks, story arc, CTA
⏱ 2 days
📝 Final Script
To Talent Coordinator
Talent Coordinator
Book guests, send prep materials, confirm logistics
⏱ 1 day
✅ Talent Confirmed
To Technical Director
3
Production
1-2 days
Technical Director
Set up cameras, mics, lights - test everything twice!
⏱ 2 hours
🎬 Ready to Roll
Director
Guide talent, capture main content + B-roll
⏱ 4-6 hours
🎥 Raw Footage
To Editor
Audio/Video Engineer
Monitor levels, backup files immediately
⏱ Ongoing
💾 Secured Files
4
Post-Production
3-5 days
Editor
Create rough cut, then fine cut with pacing
⏱ 2 days
🎞️ Edited Content
To Motion Designer
Motion Graphics Designer
Add titles, lower thirds, animations
⏱ 1 day
✨ Enhanced Video
To QA Lead
Accessibility Specialist
Add captions, transcripts, audio descriptions
⏱ 4 hours
♿ Accessible Content
5
Quality Control
1-2 days
QA Lead
Review against checklist: brand, quality, message
⏱ 2 hours
✓ QA Approved
Fact Checker
Verify all claims, statistics, quotes
⏱ 3 hours
✓ Fact Checked
To Platform Specialist
6
Distribution
1 day
Platform Specialist
Create versions: YouTube (16:9), Instagram (9:16), etc.
⏱ 3 hours
📱 Platform Versions
SEO Specialist
Write titles, descriptions, tags for each platform
⏱ 2 hours
🔍 SEO Optimized
To Social Media Manager
Social Media Manager
Schedule posts, create teaser content
⏱ 2 hours
🚀 Live Content!
To Analytics Manager
7
Analysis & Learning
Ongoing
Analytics Manager
Track views, engagement, conversions after 1 week
⏱ 2 hours/week
📈 Performance Report
Data Analyst
Identify what worked: hooks, topics, formats
⏱ 3 hours
💡 Key Insights
Back to Strategy!
🚀 Startup Tips
Start with ONE person wearing multiple hats
Your first 10 pieces = learning what works
Document everything for future team members
Speed > Perfection at first
Always backup your files!
How to Read This Map
Red tags = Handoff points
Gray arrows = Workflow direction
Task cards = What to do
⏱ = Time estimates
📄 = Deliverable/Output
Learning feeds back to strategy!